What makes a company a great place to work? Good managers. And good managers, say Marcus Buckingham and Curt Coffman in their best-selling book, First, Break All The Rules (Simon & Schuster, $25), are leaders who ignore conventional niceties. Good managers play favorites, don’t try to fix their employees’ weaknesses, and don’t believe in the power of positive thinking. Rather, they build on strengths and cast people in the right role. Based on interviews of more than 80,000 managers and a million employees, the Gallup Organization (yes, the poll people, but nearly all the company’s revenue comes from management research and consulting) created a 12-question formula to determine the strength of a workplace. None of the 12 questions address issues like pay, benefits, perks, or what employees think of the CEO. Instead, questions like “Do my opinions seem to count?” and “Does my supervisor, or someone at work, seem to care about me as a person?” were used to discover the keys to higher levels of productivity, profit, retention, and customer satisfaction. FORTUNE’s Mark Borden discussed the book with its authors.
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